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Benefits Close contact networking is very
effective for small businesses that operate in a highly
competitive environment. It is also effective for
service organizations or information-based businesses,
and it is extremely valuable for new or unusual
businesses with which the marketplace is unfamiliar,
particularly home-based business and those that lack
funds to engage in a comprehensive marketing campaigns. Close
contact networking is predicated on the belief that
there are three primary ways to solicit new business:
advertising — efficient but expensive; cold calling —
ineffective and expensive; and referrals — effective and
affordable.
Business networking with the SJBN gives you a foot in in
the door that is otherwise difficult to open. It
is business people working together to benefit one
another. You'll increase your sales force immediately
from 20 to 50 people! Because the main purpose of the
SJBN is to exchange qualified business tips, each
member becomes a sales team for your product or service,
generating quality business contacts that expands you
customer base. The SJBN provides the opportunity to:
Increase your marketing share;
Increase your profile;
Develop new business contacts; and
Develop new personal relationships
Should you become a member, you'll exchange valuable
business tips with others, and exchange business leads
with other members. These leads will provide access to
clients you would not otherwise be able to contact.
There are no outside speakers. Members identify
themselves and their product or service at each meeting.
You will be invited to display your product or service
on a predetermined schedule. No conflicts of interests
are allowed. Leads are much more
likely to close when accompanied by a referral name.
That likelihood becomes even greater if a third
party actually sets up the appointment. Compare that
with cold calling, which has a very low closure
percentage.
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